Squarespace is an amazing website and e-commerce platform that is perfect for beginners. Use the Merch38 Squarespace integration to build your perfect online store and start selling your merch.
Squarespace advanced business plan already includes marketing tools, analytic tools, popular content, track revenue, customer accounts, gift cards, abandoned cart recovery and more.You won’t spend so much time searching for the right applications.
When the customers orders come in, we’ll take care about manufacturing and shipping, so you can stay focused on your audience.
If you are a recognized brand, you can announce a new store of your existing fan base. However, if you are new to the business, you can start adding content to your online store to help improve your search engine optimization, or SEO. SEO is the process of improving your site’s ranking in search results. Tell more about your products, use keywords in product descriptions [t-shirts, print on a t-shirt, print-on-demand t-shirt, merchandise, buy a T-shirt with print, etc.] to better find your store and attract new customers.
Make sure you integrate your social media business accounts with your online store so that when you post new products, sales and special ads, you can reach a larger audience.
Add a form to your shop that collects visitor letters so you can start building your audience. Make sure you set up your business mail so that your digital correspondence looks more professional.
Create introductory emails to welcome new customers of your brand. You can create powerful marketing content for your email with your existing products, blogs and logos so that your correspondence is consistent and effective. Once people subscribe to your emails, you can communicate with them about sales, discounts, special offers and updated products.
A great way to stimulate sales is to offer discounts to new customers visiting your website. Create an advertising banner encouraging them to use this special offer [your custom t-shirt is waiting to be shipped]. Or you can create a Pop-Up that will welcome new visitors to your shop [15% discount if you order a unique t-shirt right now] and offer them a discount to encourage them to sign up for your mailing list.
Another way to increase the number of visitors to your online shop is to launch advertising. Create an online advertisement using Google ads or Facebook Dynamic Ads, which will help you target a new audience by promoting products that meet the interests of potential customers. The Facebook Dynamic Ads function uses the Facebook pixel to track visitor activity and, based on its knowledge, automatically shows them personalised ads for your products they are more likely to purchase.
In order to continue to increase your audience, it is important to understand where your current traffic is coming from. With Squarespace Analytics you can get a clear picture of your visitors and their behaviour through visual statistics reports such as page views, conversion, sales, referrals and popular content. You can also download the Squarespace Analytics application to access all your data from your phone. For your online shop, your Analytics panel is designed to help you understand customer behaviour with built-in features.
Feel free to try different ways to promote your brand, remember that you know your audience best and everything it needs. Have a great sales!